我的天堂? My paradise?

請以高清模式觀看。Please watch the video in HD.

文晶瑩
錄像“哪裡是我的天堂?”
3’18”

Phoebe Man
Video “Where is my Paradise?”
3’18”
2015

在香港,樓房是人人都想擁有的「金磚」,買樓是買「磚頭」。大量的樓盤廣告塑造房屋是奢侈商品的概念,裡面通常都沒有實境,只是美女、洋酒、派對,顯示高尚生活和象徵掌握權力的意象,這些廣告形容擁有這樣的生活就是大家的夢想。但若樓房純粹是商品,追求利潤是唯一目標,就會出現掠奪、囤積、炒賣,導致一般人難以負擔,甚至有人要露宿街頭的情況,其他產業亦要靠邊站。好像創作者文晶瑩開放工作室展出藝術作品,卻有人理直氣壯到來問二百萬賣不賣工作室?她收集了些評論炒樓現象語句,製成樓盤廣告片。這些看似地產的廣告,實質述說炒樓不合理的現象。這些「反」廣告的樓盤廣告,既反映現實、反映部分評論人的看法,也反廣告製造假象,鼓勵消費的模式。

作品運用情境主義國際(Situationist International)的異軌(Détournement) 方式創作,質疑主流媒體和主流觀點,並呈現非「常識」意見,支持社會公義。

The video tried to subvert the developer’s hegemony. This video is related to the issue of Hong Kong’s housing problem. In Hong Kong, most of the images in the real estate TV commercials are fake. They do not show the real apartments. Beautiful women, palaces, cruises and huge gardens are the usual images. There are images which suggest that one will have power after buying the product. For example, you will be a boss or a commander. The scale of the products (buildings) is often enlarged to show they are unique and powerful. The luxury life is your dream life. You want to have a good family, so you need a house. These kind of advertisements help build the myth that everyone should own a house. Many people spend more than half of their income to pay the mortgage and become the slave of their houses in Hong Kong.

In this video, some typical Chinese and English real estate copywritings are superimposed with the TV commercials. The video is like advertisement but in fact, they are anti-advertisement. There are quotations of criticism of speculation in property market running at the bottom of the video. It used S.I. Détournement method to subvert the mainstream discourse and the mass media and support social justice.PAK_2931 (2000)

Edited by Phoebe Man

Footage by Phoebe Man & Cathy Law
Music :YouTube Audio Library – Title: Pas De Deux, Artist: Bird Creek

Exhibition History:

2015/11/15
Changing rules by funny games and life experiments: Phoebe Man Video Art Solo Screening (以遊戲玩樂的生活實驗翻轉符碼:文晶瑩錄像藝術放映) EXiM: Experimental Moving images in Macao, Macau.

2015/08/15-2015/10/11
In the Name of Art, curated by Hong Kong Museum of Art, venue at Museum of Contemporary Art Taipei.
台北當代藝術館「以藝術之名:香港當代藝術展」,由香港藝術館策劃。

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